Customers Deserve Authenticity

In 2020, Crane Currency – banknote papermaker, printer and developer of security features – launched a new business, Crane Authentication, to offer brand protection solutions based on its micro-optics technology. In this opinion article from Richard Einhorn, the case is made that customers should expect authenticity to be factored in to their buying experience and that Crane Authentication’s PROFOUND™ technology is helping brands deliver on this.