The Vietnam E-commerce and Digital Economy Agency has put into operation a system of authenticating genuine goods via QRCode to encourage people and businesses to use solutions to develop products in eCommerce transactions.

While near-field communication (NFC) has become the dominant technology for contactless payments, it has taken a backseat to Bluetooth and Wi-Fi in terms of general adoption, with most people not even aware that their smartphones can have NFC built into them.

Communications and security provider Toppan and Japan’s NICT have now announced the launch of PQC CARD®, which they claim is the world’s first smart card equipped with post-quantum cryptography.

Spectroscopy, the branch of science that measures and interprets the electromagnetic spectra resulting from the interaction between radiation and the sample, has found many uses in differentiating between real and fake banknotes, secure documents and pharmaceuticals.

Austria and US based mobile authentication technology company Authentic Vision has announced the US market release of its Meta Anchor™ technology that, it claims, secures the link between physical products and digital value, services and experiences.

The importance of technology in protecting products, people and services against malicious attack has never been greater, as this cross-section of innovations shows.

Toppan has launched Illumigram™, a new security hologram in which three-dimensional images appear in response to strong light, such as a smartphone’s flashlight.

Holography has helped to bring smartphone digital interaction in the brand protection and authentication space closer as the security technology discovers new outlets and innovative applications.

In the January issue of Authentication & Brand News™, we described how brand protection systems increasingly consist of an integrated physical/digital solution that offers multiple functions.