The Good, Bad and Ugly Role of QR Codes in Today’s World of Counterfeiting
Today, we are all faced with better quality fakes, accessible through a flexible and ‘self-healing’ network of online sellers, with prices no different from your average flash sale, and carrying QR codes linked to the original websites of original brands – regardless of whether that brand uses QR codes or not. All of these factors combine to subtly persuade consumers of the originality of a product.
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