Holographic features have long played a vital role in optical document security—grabbing attention, signaling authenticity, and giving visual verification. But as design trends shift and digital solutions take a larger role, it’s time to reassess their impact.

Giesecke+Devrient (G+D) achieved record revenue in 2024, continuing its growth trajectory.

India has recently rolled back key measures for pharmaceutical traceability – possibly due to the increasingly widespread copying of genuine QR codes onto counterfeit drugs.

Crane NXT has announced the formation of a new business unit called 'Crane Authentication' within its recently established Security and Authentication Technologies segment. This move comes as part of its completion of the acquisition of De La Rue Authentication Solutions, which it made in October 2024 for £300 million.

While pharmaceutical packaging safeguards, such as barcodes, QR codes, and serialization, are now standard requirements under regulations like the EU Falsified Medicines Directive (FMD) and US Drug Supply Chain Security Act (DSCSA), these measures have proven ineffective in preventing counterfeiting, if used alone.

The World Health Organisation’s (WHO) 2025 report, ‘Country Experiences on Implementation of Traceability for Medical Products’, highlights the uneven progress in global traceability efforts for medicines and vaccines. Drawing on survey responses from WHO member states, the report cites insufficient technological knowledge and capabilities as the biggest barriers to implementing traceability systems.

LEONHARD KURZ, a global player in security and surface finishing technologies, has announced the integration of its subsidiary SCRIBOS, a digital platform provider, under a new unified brand identity—KURZ SCRIBOS.

Merck, a leading science and technology company, has partnered with Zebra Technologies, a global leader in digitising and automating frontline workflows, to create solutions that address product verification, authenticity, and trust challenges.

A scientific report appearing in nature. com1 introduces a novel, non-cloneable, chipless RFID tag, created out of the cork of a bottle, for authenticating the wine, liquor, oil, or other liquid product contained in that bottle.

As overt security technologies (OST) evolve beyond traditional holography, Dr Mark Deakes, chair of the International Optical Technologies Association (IOTA), considers integrated optical solutions taking centre stage. These OSTs are becoming vital to banknotes, identity security, product authentication and brand protection – offering robust, sustainable defences against the growing threat of illicit activities.

As sustainability gains momentum, recycling alone is no longer enough. The circular economy promotes reuse, repair, and recycling to reduce waste and keep resources in use longer. But as recycled products go mainstream, challenges arise – especially the risk of greenwashing and fake or mislabelled goods claiming to be eco-friendly.

UK-based chip company Pragmatic Semiconductor has announced the launch of its latest radio frequency identification (RFID) near-field communication (NFC) product line, Pragmatic NFC Connect.

With more than 700 years of history, the Imprensa Nacional Casa da Moeda (INCM) – also known as the Portuguese mint and national press – is committed to enhancing its role as a progressive, globally engaged organisation through a strategic focus on innovation, collaboration, and expansion. Its recent initiatives and partnerships demonstrate a strong dedication to providing high-security, technology-driven solutions for both domestic and international markets.

In the February 2024 edition of Authentication & Brand News™, we examined how David Beckham, the celebrated former England footballer, was intensifying efforts against counterfeit manufacturers illicitly selling fake products – including clothing and fragrances – under his brand. This article looks at the latest organisations to have adopted near-field communication (NFC) technology for authenticating sporting apparel and memorabilia.

At the recent World Money Fair (WMF), Germania Mint unveiled a special release coin featuring Black Light Colours technology.

At the beginning of 2024, All4Labels, one of the world’s largest label manufacturers, launched a subsidiary called Integritag, as part of its expansion into brand protection and smart packaging.

Registration is now open for the Optical & Digital Document Security™ (ODDS) conference, which will be held in Warsaw from 15-17 September 2025.

The European Union Intellectual Property Office (EUIPO) has completed two pilot projects to test its ‘Authentic View’ blockchain infrastructure, which is designed to combat counterfeiting.

A new method for combating whisky refill fraud has been developed by combining molecular science with blockchain technology.

Europol’s EU Serious and Organised Crime Threat Assessment (EU- SOCTA) 20251, published in March, reveals how the very DNA of crime is shifting – adapting to a world shaped by global instability, digitalisation and emerging technologies, and no longer bound by traditional structures.