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Royal Mint Launches World's Most Visually Secure Bullion Bar

The Royal Mint has unveiled a groundbreaking addition to its bullion portfolio with the launch of the new secure Britannia bullion bar. For the first time, innovative security features - previously exclusive to its world-renowned coins - have been rolled out into its gold bar range.

Authentication - June 23, 2025 midnight

Even Monsters Aren't Safe from Copycats

Labubu fever is everywhere, but with that popularity comes an influx of fakes. The quirky monster doll is making headlines again - this time for all the wrong reasons. Labubu, the wide-eyed creature popularised by the Chinese toy brand Pop Mart, is now at the centre of a growing counterfeit crisis.

Consumer Goods - June 23, 2025 midnight

Mergers at One End, Capacity Building at the Other

Whilst the authentication industry is witnessing consolidation through mergers and acquisitions, it is also seeing a strong wave of investment in capacity-building and innovation. This article looks at some of the latest investments within the RFID, holography, and security printing sectors.

Collaboration - May 30, 2025 midnight

ODDS 2025 – Programme Highlights

Taking place in the historic and vibrant city of Warsaw, Poland (15-17 September), the Optical & Digital Document Security™ (ODDS) 2025 conference continues its mission of showcasing the most advanced research, innovation, and debate in the field of document protection. With a dynamic programme ranging from cutting-edge optical features to quantum-resilient digital security, ODDS 2025 is where ideas are shared, challenged, and transformed into real-world solutions.

Events - May 30, 2025 midnight

News In Brief

On the occasion of the recent International AntiCounterfeiting Coalition (IACC) Annual Conference in San Diego, USA, the IACC launched its Marketplace Advisory Council (MAC) – a forum for cross-industry collaboration in the fight against fakes.

News - May 30, 2025 midnight

Smart Labels: Is Sensing Replacing Scanning?

In our January edition of Authentication & Brand News™, we asked: ‘could 2025 be the year for smart and sustainable IoT labels?’ The question was prompted by the unveiling of new smart label solutions from Giesecke+Devrient (G+D) and Linxens. The solutions are emblematic of a larger shift in logistics and authentication: moving from traditional scan-based systems to sensing-based networks.

Free - May 30, 2025 midnight

Meet Crane Authentication – One Brand, One Vision

Crane NXT recently announced the launch of a new brand identity: Crane Authentication. This unified brand consolidates the strengths of recently acquired De La Rue Authentication, the Smart Packaging assets of TruTag Technologies, and OpSec Security (purchased last year). Crane NXT now comprises two segments: Security and Authentication Technologies (which includes Crane Currency and Crane Authentication) and Crane Payment Innovations.

Free - May 19, 2025 midnight

Mohave County Approves Ballot Security Marks for 2026 Midterms

In the Authentication & Brand News™ March 2024 article 'Decoding Georgia Bills - No to QR Codes Yes to Watermark', we updated the usage of security features in ballot paper. We are now informed of developments in Mohave County, as it approved adding security features to its ballot paper for the 2026 midterm elections to restore voter trust.

ID & Secure Documents - May 19, 2025 midnight

Has Holography Lost Its WOW? We Need Your Input!

Holographic features have long played a vital role in optical document security—grabbing attention, signaling authenticity, and giving visual verification. But as design trends shift and digital solutions take a larger role, it’s time to reassess their impact.

Free - May 12, 2025 midnight

On-Dose Authentication: Closing the Last Gap in Pharmaceutical Security

While pharmaceutical packaging safeguards, such as barcodes, QR codes, and serialization, are now standard requirements under regulations like the EU Falsified Medicines Directive (FMD) and US Drug Supply Chain Security Act (DSCSA), these measures have proven ineffective in preventing counterfeiting, if used alone.

Editorial - May 6, 2025 midnight

WHO Pharma Traceability Survey Highlights Technology as Main Challenge

The World Health Organisation’s (WHO) 2025 report, ‘Country Experiences on Implementation of Traceability for Medical Products’, highlights the uneven progress in global traceability efforts for medicines and vaccines. Drawing on survey responses from WHO member states, the report cites insufficient technological knowledge and capabilities as the biggest barriers to implementing traceability systems.

Studies, Reports - May 5, 2025 midnight

News in Brief

Merck, a leading science and technology company, has partnered with Zebra Technologies, a global leader in digitising and automating frontline workflows, to create solutions that address product verification, authenticity, and trust challenges.

News - May 5, 2025 midnight