The Authentication Solution Providers’ Association (ASPA), India’s leading industry body for authentication and traceability solutions, has announced its newly elected board members for the 2025–2027 term. The appointments were confirmed at ASPA’s annual general meeting (AGM), held on 10 September in New Delhi.

The UK is home to world-class science, cutting-edge authentication technologies and a regulatory tradition that commands global respect. Yet, counterfeit medicines continue to infiltrate the country’s supply chains. Recent incidents reveal that even a country celebrated as a hub of anticounterfeiting innovation is struggling to keep ahead of the criminals.

The Optical & Digital Document Security™ (ODDS) conference, taking place from 15-17 September in Warsaw, Poland, and supported by the International Optical Technologies Association (IOTA), is the key technical forum for physical, digital, and virtual document security. All arrangements are now in place, and attendance is expected to reach capacity for the three-day event.

Researchers at Cornell University, New York, have created an innovative method for detecting altered or fabricated videos, which consists of embedding invisible watermarks in the light sources used in the production of genuine videos. They call this new type of watermarking ‘noise-coded illumination’ (NCI).

In Authentication & Brand News™, March 2024, we reported on the US state of Georgia’s decision to adopt watermarks and reject QR codes on ballot papers. In May 2025, we highlighted Mohave County’s approval to add security features to its ballots for the 2026 midterm elections, in an effort to restore voter trust.

Almost one year ago, Authentix completed the acquisition of the authentication operations of the Canadian group Meta Materials, specifically involving Nanotech Security Corp, for circa $10 million.

Traditionally, the technologies used to catch counterfeit goods and those used to monitor food safety have had little in common. Anticounterfeiting relies on complex visuals – holograms, microtext, or colour-shifting inks – designed to be hard to copy. Food safety, on the other hand, focuses on detecting chemical changes that signal spoilage, like rising acidity or the release of gases.

Vietnam has developed a government-backed national product identification and traceability solution known as NDATrace (‘NDA’ stands for ‘National Digital Authentication’) to address the increasing issue of counterfeit and substandard goods in the country. The solution aims to combine previously fragmented systems into a single, trusted platform for data verification across government and private sectors.

According to estimates, in recent years, Pakistan’s illicit economy – which consists of everything from drugs, consumer goods, tobacco, foreign currency, to oil and lubricants – has thrived, costing over PKR. 2 trillion (about $7 billion) annually to its economy (see also ABN June 2025). Tax evasion related to illicit trade in tea, tyres, automotive lubricants, and pharmaceuticals has grown to c. PKR 160 billion per year. In such a scenario, brand protection becomes more critical than ever. This article covers Shell Pakistan’s strategy to combat this growing fight against fakes.

Researchers from the University of Brighton, UK, have developed a handheld, general-purpose sensor device for verifying the authenticity of medicines quickly, accurately and affordably.

‘I really need help,’ posted a brand owner who used Amazon to ship its products, referring to the serialised ‘Transparency’ QR codes that brands apply to individual product units to verify authenticity and combat counterfeiting.

At various industry events and meetings, and on diverse platforms, a perennial question surfaces: what is the true market size of anticounterfeiting technologies in the brand protection domain? Despite this editor’s long experience in this sector, the anticounterfeitingw question has consistently presented a significant challenge.

In response to the growing threat posed by high-quality counterfeit pharmaceuticals, Alliance Pharmaceuticals has partnered with TrueMed to strengthen its brand protection strategy.

In June, police officials in India exposed a counterfeit postage stamp scam worth INR 25 million ($290,000), while last year, in the US, a California resident pleaded guilty to defrauding the United States Postal Service out of more than $150 million through fake stamps. Similarly, in the UK, Royal Mail investigated the mass counterfeiting of its new barcoded stamps after customers reported being forced to pay a £5 penalty to collect mail due to counterfeit stamps.

A new World Economic Forum report1 has identified generative AI watermarking as one of the top 10 emerging technologies of 2025.

In the last edition of Authentication and Brand News™, we described Italy’s new state seal adorned with the national flag for wine authenticity. Produced by Istituto Poligrafico e Zecca dello Stato (IPZS), the new seal symbolises Italian patriotism as well as designation of origin. In this article, we look at how IPZS is working as a quiet but formidable guardian for Italian trust and authenticity.

The European Union Intellectual Property Office (EUIPO) is actively advancing its Strategic Plan 2030, which aims to build a strong, inclusive, and sustainable intellectual property (IP) system across Europe. A recent milestone in this effort was a high-level conference held on 1-2 July 2025, co-hosted with the European Anti-Fraud Office (OLAF) at EUIPO’s headquarters in Alicante, Spain.

Photonic crystals (PCs) are optical nanostructures that affect the propagation of light by the periodic variation in their refractive index. As counterfeiting techniques become ever more sophisticated, PCs offer physically unclonable functions (PUFs) due to their defect-sensitive optical behaviour and structural colours that cannot be reproduced accurately by traditional printing or scanning techniques.

US-based Lumenco, together with its subsidiary in brand protection (Nanopixel®), has announced a strategic alliance with UK-based XRD Nano to co-develop new-generation solutions for manufacturing microlens arrays and high-performance UV chemistry for brand security.

Crane Authentication has launched two distinct solutions: InsightPulse™ and Digital Asset Watermarking. Each aims to address different challenges in today's complex phygital threat landscape.