Continuing our series on brand protection programmes implemented by some of the world’s biggest brand owners, this month we turn our attention to the Chinese technology company Xiaomi, one of the youngest companies on the Fortune Global 500 and among the largest smartphone manufacturers in the world.

The article explores 'pay-as-you-throw' waste tax, a new Municipal Solid Waste (MSW) charging scheme and the authentication possibilities supporting the recyclability efforts. Under the scheme, Hong Kong residents must buy designated rubbish bags to dispose of their domestic, commercial and industrial waste.

In 2023, security solution providers continued developing optical features and solutions, often combined with covert security, tamper-evidence, unique identifiers, and associated data management systems. This re-confirmed the position and importance of overt security features. At the same time, suppliers embraced physical/digital ('phygital') solutions that drew them into the realm of near-field communication (NFC), blockchain, and non-fungible tokens (NFTs).

During a recent webinar hosted by De La Rue on the subject of what motivates the adoption of a brand protection solution, Bea Morrison, Director of Marketing of the distinguished British beauty brand Mason Pearson spoke about her company’s decision to implement a comprehensive solution against parallel trade.

In August, the US Food and Drug Administration (FDA) announced a one-year delay in enforcing the Drug Supply Chain Security Act (DSCSA) electronic tracking rules until November 2024, in order to provide a 12-month stabilisation period to aid compliance.

The war in Ukraine has brought to the fore how difficult it is to differentiate between genuine photos and fakes these days, now that we can use generative artificial intelligence (AI) to create make-believe images.

Reconnaissance International is pleased to announce the release of its new publication – ‘Smartphones for Authentication’ – the only publication of its kind.

In a move that blends ancient culinary tradition with 21st-century innovation, Italian cheesemakers have turned to technology for a solution to their counterfeiting woes, by embedding edible microchips into their 40kg cheese wheels.

While all counterfeit goods potentially pose a risk for consumers and companies, that risk becomes amplified when we talk about products made by Cisco, one of the largest technology companies in the world, best known for its networking products.

With their sights firmly set on a future with no counterfeiting in it, more than 150 delegates came together for the 5th edition of the Traceability and Authentication Forum (TAF), held on 6-7 July, in New Delhi, India.