Just when we thought we were getting to know what generative AI was, a more advanced kind of AI is attracting attention in the brand protection world: the agentic kind. What’s more, agentic AI for brand protection is being used to eradicate brand infringements exacerbated by its generative counterpart.

Traditional anti-counterfeiting printing techniques use enhanced specifications such as high resolution and small dimensions to provide security within static printed images for product authentication labelling and packaging. To enhance protection still further, dynamic print technologies are being developed. One such promising technology has recently been reported in the journal 'Light: Science & Applications' by a research group in Guangzhou, China.

Soon, your fridge may notify you when your milk has gone bad without you having to open the door. Thanks to advances in printed electronics, this could become a reality.

This article outlines K&B's evolving strategy, recent partnerships and core technologies, all contributing to what the company calls its ‘Authentication Solution Portfolio’ – a portfolio of non-invasive authentication solutions.

Post-COVID, everyone, including counterfeiters, learned how to use QR codes more effectively and how powerful and persuasive the online environment can be, including for the repetitive launching of small online outlets with fakes.

Authentix has announced an exclusive partnership with ARMOR- IIMAK, a global player in the thermal transfer ribbon printing industry, to provide brand owners and their authorised contract manufacturers with a new covert security ink available in thermal transfer ribbon format.

A team of researchers from Western University, Canada, has developed a new type of persistent luminescence nanomaterial using the Canadian Light Source synchrotron (a type of circular particle accelerator).

In collaboration with the National Institute of Advanced Industrial Science and Technology and the National Institute for Materials Science, a research team, including Hitachi scientists, has developed image acquisition and defocusing correction techniques to observe atomic-scale magnetic fields using a Hitachi holographic electron microscope at a resolution of 0.47nm.

At the Optical & Digital Document Security (ODDS) conference in April, Michael Natan, President of Diametryx Inc, presented this new company’s intriguing colour-change particles for use as an overt security feature.

Xeikon, a provider of digital printing presses, has partnered with KURZ and SCRIBOS (part of the KURZ group) to offer a solution that enables digital label printers to combine variable metallic elements, serialised QR codes with embedded copy- protection patterns, and interactive features… all in a single printing pass.