Earlier this year, the US Government Accountability Office (GAO) was warning that deepfakes – ie. video, audio and image content that seem real but are actually manipulated with AI – had been used to try to influence election results

Haelixa and Italy’s leading fashion retailer OVS have renewed their cotton traceability partnership for a second year. Using Haelixa’s DNA marker technology, cotton grown in Italy is marked at the gin, close to the farm.

Researchers at the Korea Advanced Institute of Science and Technology have developed an innovative metasurface that exhibits distinct optical responses based on the direction of incoming light1. Named after the two-faced Roman god Janus, these metasurfaces can manipulate light differently depending on the direction it comes from. This unique ability could help to authenticate secure communications.

In 2024, Japan captured global attention with its advances in anticounterfeiting. The Land of the Rising Sun, known for blending tradition with technology, is setting global security standards in ensuring that everything from currency to cosmetics remains genuine. This article describes recent developments.

Just when we thought we were getting to know what generative AI was, a more advanced kind of AI is attracting attention in the brand protection world: the agentic kind. What’s more, agentic AI for brand protection is being used to eradicate brand infringements exacerbated by its generative counterpart.

Traditional anti-counterfeiting printing techniques use enhanced specifications such as high resolution and small dimensions to provide security within static printed images for product authentication labelling and packaging. To enhance protection still further, dynamic print technologies are being developed. One such promising technology has recently been reported in the journal 'Light: Science & Applications' by a research group in Guangzhou, China.

Soon, your fridge may notify you when your milk has gone bad without you having to open the door. Thanks to advances in printed electronics, this could become a reality.

This article outlines K&B's evolving strategy, recent partnerships and core technologies, all contributing to what the company calls its ‘Authentication Solution Portfolio’ – a portfolio of non-invasive authentication solutions.

Post-COVID, everyone, including counterfeiters, learned how to use QR codes more effectively and how powerful and persuasive the online environment can be, including for the repetitive launching of small online outlets with fakes.

Authentix has announced an exclusive partnership with ARMOR- IIMAK, a global player in the thermal transfer ribbon printing industry, to provide brand owners and their authorised contract manufacturers with a new covert security ink available in thermal transfer ribbon format.