Crane NXT recently announced the launch of a new brand identity: Crane Authentication. This unified brand consolidates the strengths of recently acquired De La Rue Authentication, the Smart Packaging assets of TruTag Technologies, and OpSec Security (purchased last year). Crane NXT now comprises two segments: Security and Authentication Technologies (which includes Crane Currency and Crane Authentication) and Crane Payment Innovations.

At the beginning of 2024, All4Labels, one of the world’s largest label manufacturers, launched a subsidiary called Integritag, as part of its expansion into brand protection and smart packaging.

Headquartered in Oberschleissheim, Germany, Schreiner Group is a globally active family-owned company known for its expertise in high-tech labels and functional parts, particularly in the healthcare and mobility sector. Authentication and Brand News™ spoke to Thomas Köberlein, President of the Schreiner ProTech and Pin Trust business unit, about the company's product portfolio, innovation, sustainability and vision for the future.

Interview between Authentication & Brand News and Judy Moon, Digimarc, Vice President

During a recent webinar hosted by De La Rue on the subject of what motivates the adoption of a brand protection solution, Bea Morrison, Director of Marketing of the distinguished British beauty brand Mason Pearson spoke about her company’s decision to implement a comprehensive solution against parallel trade.

Readers of Authentication & Brand News™ will most likely be aware of Texas-based Authentix’s work with national governments providing fuel marking services, but perhaps you’re not so familiar with their other activities in protecting brands and securing documents.

Giesecke+Devrient is probably better known for producing banknote paper and printing banknotes than it is for protecting brands. Having explored the brand protection market in the past, the company is now returning to protecting brands with its new SIGN® technology.