Efforts to combat counterfeiting have traditionally relied on visual markers such as holograms, micro text, and invisible inks, but advanced replication technologies are increasingly challenging these measures.

As overt security technologies (OST) evolve beyond traditional holography, Dr Mark Deakes, chair of the International Optical Technologies Association (IOTA), considers integrated optical solutions taking centre stage. These OSTs are becoming vital to banknotes, identity security, product authentication and brand protection – offering robust, sustainable defences against the growing threat of illicit activities.

At the beginning of 2024, All4Labels, one of the world’s largest label manufacturers, launched a subsidiary called Integritag, as part of its expansion into brand protection and smart packaging.