‘Help! My Code’s Being Copied!’ So, What’s New?

‘I really need help,’ posted a brand owner who used Amazon to ship its products, referring to the serialised ‘Transparency’ QR codes that brands apply to individual product units to verify authenticity and combat counterfeiting.

Anticounterfeiting - July 18, 2025 midnight Read More

StockX Brand Report Highlights Trends in Verification and Anticounterfeiting

In time for World Anticounterfeiting Day, the US-based resale platform StockX has released its second annual Brand Protection & Customer Trust Report, showcasing the company's significant advancements in verification, fraud prevention, and anti-counterfeiting measures throughout 2024.

Free - June 23, 2025 midnight Read More