Chander S Jeena
Regional Director, Reconnaissance International
Monday, May 5, 2025
Categories
Sustainability
Recycling, Circular Economy and Authentication
As sustainability gains momentum, recycling alone is no longer enough. The circular economy promotes reuse, repair, and recycling to reduce waste and keep resources in use longer. But as recycled products go mainstream, challenges arise – especially the risk of greenwashing and fake or mislabelled goods claiming to be eco-friendly.
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