Chander S Jeena
                    
                    
                    
                      
                        
                          Regional Director, Reconnaissance International
                        
                      
                    
                    
                    
                      
                        
                      
                    
                    
                  
               
              
          
          
          
            
              
              Monday, May 5, 2025
            
          
          
  
          
          Categories.
          
            
            Sustainability
            
          
            
          
         
       
      
        Recycling, Circular Economy and Authentication
        
        
        
        
        
        
        
        
        
          
          
          
             
          
          
          
          
          
          
          
          
          
          
        
        
          
            As sustainability gains momentum, recycling alone is no longer enough. The circular economy promotes reuse, repair, and recycling to reduce waste and keep resources in use longer. But as recycled products go mainstream, challenges arise – especially the risk of greenwashing and fake or mislabelled goods claiming to be eco-friendly.
          
        
          
            
              
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