Chander S Jeena
Regional Director, Reconnaissance International
Friday, July 18, 2025
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IPZS – Safeguarding Italy’s Identity in a Digital Age
In the last edition of Authentication and Brand News™, we described Italy’s new state seal adorned with the national flag for wine authenticity. Produced by Istituto Poligrafico e Zecca dello Stato (IPZS), the new seal symbolises Italian patriotism as well as designation of origin. In this article, we look at how IPZS is working as a quiet but formidable guardian for Italian trust and authenticity.
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