Chander S Jeena
Regional Director, Reconnaissance International
Tuesday, February 25, 2025
Categories
Consumer Goods
How Does the World’s Most Valuable Spirit Handle Counterfeiting?
If you have ever lived in or visited China, you will undoubtedly be familiar with the iconic Moutai brand. However, outside of China, it remains largely unknown. Still, in 2024, Moutai’s brand value rose to $50.1 billion, making it the world’s most valuable spirit for the ninth consecutive year, according to Brand Finance.
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