I Am Inevitable

Thanos (© Marvel Cinematic Universe).

Thanos (© Marvel Cinematic Universe).

‘I Am Inevitable’! So said a purple hued titan in a universe many of us love so much. Thanos had the benefit of the ‘Infinity Stones’, but needed a gauntlet to draw their combined power together. The brand protection industry has a similar story. There are powerful Infinity Stone approaches to choose from, but each in isolation has a limited impact.