Anti-counterfeiting efforts have become a cost of doing business; brands are outsourcing their anti-counterfeiting activities to professional advisors, law firms, investigators, and technology companies; and only 40% of brands are actually using authentication features.

Elon Musk, the new owner of Twitter, has announced that the social platform will launch a revamped account verification service at the beginning of December, including the allocation of different colour-coded ticks to verified individuals, government entities, and companies.

Reconnaissance has previously reported on the role of brand protection in building and policing the metaverse. Now Meta, the company that is literally betting its future on the success of the metaverse as a virtual retail store, is taking steps to protect brands’ metaverse presence.

Without being able to hold or look at a physical object, or even capture the URL of a webpage, the challenges facing trademark infringement and brand protection are different to authentication in the real world (ITRW).

Anti-fraud product provider Outseer has released its latest findings on brand abuse, and it doesn’t make pleasant reading for online banking and eCommerce. According to the latest quarterly analysis from Outseer’s FraudAction team, brand impersonation scams continue to exploit the sharp rise in digital banking and eCommerce during the pandemic.

Meta’s top social media platforms Facebook, Instagram and WhatsApp have become enormously successful e-commerce channels, and the counterfeiters have followed the money, says a new report by Ghostdata.