Interview between Authentication & Brand News and Judy Moon, Digimarc, Vice President

During a recent webinar hosted by De La Rue on the subject of what motivates the adoption of a brand protection solution, Bea Morrison, Director of Marketing of the distinguished British beauty brand Mason Pearson spoke about her company’s decision to implement a comprehensive solution against parallel trade.

Readers of Authentication & Brand News™ will most likely be aware of Texas-based Authentix’s work with national governments providing fuel marking services, but perhaps you’re not so familiar with their other activities in protecting brands and securing documents.

Giesecke+Devrient is probably better known for producing banknote paper and printing banknotes than it is for protecting brands. Having explored the brand protection market in the past, the company is now returning to protecting brands with its new SIGN® technology.