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Brand Authentication – The Xiaomi Way

Continuing our series on brand protection programmes implemented by some of the world’s biggest brand owners, this month we turn our attention to the Chinese technology company Xiaomi, one of the youngest companies on the Fortune Global 500 and among the largest smartphone manufacturers in the world.

Free - March 28, 2024 midnight

Hong Kong Authentic Recyclability Efforts

The article explores 'pay-as-you-throw' waste tax, a new Municipal Solid Waste (MSW) charging scheme and the authentication possibilities supporting the recyclability efforts. Under the scheme, Hong Kong residents must buy designated rubbish bags to dispose of their domestic, commercial and industrial waste.

Free - February 7, 2024 midnight

2023 in Review – Stand-Out Trends and Developments

In 2023, security solution providers continued developing optical features and solutions, often combined with covert security, tamper-evidence, unique identifiers, and associated data management systems. This re-confirmed the position and importance of overt security features. At the same time, suppliers embraced physical/digital ('phygital') solutions that drew them into the realm of near-field communication (NFC), blockchain, and non-fungible tokens (NFTs).

Free - January 10, 2024 midnight

Interview with a Brand Owner – Mason Pearson

During a recent webinar hosted by De La Rue on the subject of what motivates the adoption of a brand protection solution, Bea Morrison, Director of Marketing of the distinguished British beauty brand Mason Pearson spoke about her company’s decision to implement a comprehensive solution against parallel trade.

Free - December 13, 2023 midnight

US Drug Tracking – Delays and Developments

In August, the US Food and Drug Administration (FDA) announced a one-year delay in enforcing the Drug Supply Chain Security Act (DSCSA) electronic tracking rules until November 2024, in order to provide a 12-month stabilisation period to aid compliance.

Free - November 24, 2023 midnight