NFC and its Increasing Role in Sports Authentication

In the February 2024 edition of Authentication & Brand News™, we examined how David Beckham, the celebrated former England footballer, was intensifying efforts against counterfeit manufacturers illicitly selling fake products – including clothing and fragrances – under his brand. This article looks at the latest organisations to have adopted near-field communication (NFC) technology for authenticating sporting apparel and memorabilia.

Features - March 28, 2025 midnight Read More