According to experts from Brand Monitor, an online and offline market surveillance company, the demand for counterfeits of specific brands is generated not so much by end consumers as by retailers, who tend to piggyback off the marketing campaigns and reputation of brand owners, and draw in consumers with the temptation of lower prices.

Continuing our series of articles on the strategic perspectives of leading brands in their fight against fakes and adulterated products, we turn our attention to Johnson & Johnson (J&J), one of the world's largest healthcare companies.

According to Statista, the e-cigarette market is expected to generate $26 billion in revenue in 2024, with a projected global compound annual growth rate of 3.93% between 2024-2029. However, the vape industry, like other sectors, is having to deal with counterfeit products.

Famous writer and fisherman A K Best said it best – pardon the pun – with his quote: ‘the fishing was good, it was the catching that was bad’. Although he was not referring to traceability systems, the quote sums up one of the main reasons for implementing traceability on seafood: to prevent non-compliant fishing practices.

In a new approach, scientists are developing accessible and affordable methods to enable more comprehensive detection and identification of illicit distilled spirit products.

In April, StockX, the online reseller (primarily of sneakers), released its first ‘Brand Protection & Customer Trust Report’, offering a view into its anticounterfeiting and fraud prevention activities in 2023.

The UK Intellectual Property Office (IPO) has unveiled its latest targeted awareness campaign, designed to help tackle consumer demand for counterfeit goods.

In the world of wine retailing, where the origin of a grape can massively impact the value of the finished bottle, the temptation to pass off one provenance of grape in favour of another is overwhelming.

In the September 2023 issue of Authentication & Brand News™, we examined how Parmigiano Reggiano, the iconic Italian cheese, has embraced modern technology by embedding edible microchips into its 40kg cheese wheels to combat counterfeiting.

With the launch of the iPhone 15 series, Apple has introduced new measures to thwart scammers. These features can be quickly verified by buyers and sellers to ensure they have authentic iPhone packaging.